500 Million and Counting

"Build a better mousetrap and the world will beat a path to your door."

                 -Ralph Waldo Emerson

As of December 2010, by their own published statistics, Facebook has more than 500 million active users and people spend over 700 billion minutes per month.  I don't know what the definition of "beat a path" would be but I'm guessing it would look something like that.

Often the real challenge is finding consumers for your content, or if you have a target of consumers getting content to them effectively.  This is where social media steps in.

Content storage us unlimited, as far as the practical individual or group is concerned.  Presentation media and tools have never been cheaper or better.

And the best part is, most of your customers probably already use it.  If they don't use it they sure know about it.

So look around, hold social media up to your challenges and see what fits.